5 Free Must-Have Social Media Tools

by Kim Lavigne on April 4, 2013

5 Free Must-Have Social Media Tools
Social Media Tools

If you want to make the most of your time in social media, then it pays to have some social media tools to help you manage your accounts, track analytics and more. The good news is that there are many tools to choose from and some of the best are even free to use. Let’s explore these 5 free tools.

1. Hootsuite Hootsuite is a very popular tool for managing your posts. It allows you to: -Manage multiple social profiles -Schedule your messages and tweets -Track mentions of your brand -Analyze your social media traffic It has over 4 million satisfied users and it’s very easy to use. It’s free to use but it also has paid upgrades if you want more features from your account. Learn more about plans and pricing here.

2. Bufferapp Bufferapp essentially does the same thing as Hootsuite. It’s just another option. It’s also has a free and a paid version. One unique feature to Bufferapp is the browser plug-in that allows you to add articles as you read them on the Web direct to your Buffer for scheduled posting later. There is also a Bufferapp plugin for your website that you can use to make it easier for others to share your content with Buffer. You can learn more about Bufferapp in this article on Social Media Sun.

3. Empire Avenue Empire Avenue is like a social media tool and a game rolled into one. Dubbed the “social media stock market”, this site allows you to connect all of your social media accounts and gain value based on the activity on those accounts. But it’s not just about how much you post so spamming your networks won’t help. It’s about how the users engage with your content. Empire Avenue can be a fun way to see how your networks are performing.

4. Ifttt.com If this, then that- it’s a powerful concept. Ifttt.com works by allowing you to connect your accounts and create formulas to automate certain tasks on social media. You can save these recipes and you can even share them with others. Alternatively, you can choose from pre-selected recipes on the site already from other users and just fill in your info and allow it to work for you. Ifftt is an interesting concept that may take some time to get used to but many savvy Internet and social media users will find it easy to jump right in and start learning to make it work. It allows you some freedom from your accounts because it will automate tasks for you. Just don’t forget the importance of still logging in regularly. Also check regularly to make sure all of your recipes are working properly.

5. Who Unfollowed Me? “With a few simple clicks you can easily check your unfollowers, see who is not following you back and who you are not following back.” This is a great tool for those who want to dump people who follow just to unfollow (for the follow-back) and if you just want to clean out your account. With these great free social media tools, you can get the upper hand on your accounts and run them successfully without feeling chained to your computer. What are some of your favorite tools?

{ 18 comments… read them below or add one }

Saul Fleischman April 8, 2013 at 7:45 am

I shared this article three ways: besides through my main Twitter acct., through Triberr, then, once with RiteTag-powered hashtags, once without tags. Two separate tiny URLS, two separate Twitter accounts. Let’s see which drives more pageviews… Sharing without tags from the account with 12X the followers and higher Klout (interaction). So far, so good – the little acct drives more clicks on links and more retweets. I thought you might like to know. And might want to do it yourself – http://ritetag.com
Let me know if you need a hand with it.


Kim Lavigne April 8, 2013 at 4:49 pm

Hi Saul,

Thanks for all the amazing power sharing! I will check out that site, thanks for sharing it!



Lisa April 8, 2013 at 9:43 am

Hi Kim, over from Triberr. I have not yet explored Ifttt, thanks for sharing. I also have not logged into Empire Ave in a long time. My fav is the buffer app, I say it’s a good day when all my buffers are filled 🙂


Kim Lavigne April 8, 2013 at 4:48 pm

Hi Lisa!

Great to see you here! I think you’ll love Ifttt! I love Empire Avenue still..for connections, and driving traffic to where I want it to go!
Thanks for stopping by!


Rajat Garg April 8, 2013 at 11:04 am

Please consider adding SocialAppsHQ to the list 🙂

It’s the best one out there –


Kim Lavigne April 8, 2013 at 3:02 pm

Hi Rajat,

Maybe I’ll write another post and add that one to the list! Thanks for stopping by!


Matt April 8, 2013 at 11:46 am

Great post! Thanks!

But can’t agree with the words
>>Bufferapp essentially does the same thing as Hootsuite.

Well, it’s a big difference! Hootsuite allows to read the timelines and track mentions and stuff. Buffer is a great app, but it’s only for scheduling and you cannot manage your streams with it. Moreover, the mechanism of scheduling is completely different.

Also Buzzbunde is worth mentioning.


Kim Lavigne April 8, 2013 at 3:01 pm

Hi Matt!

Well said…I enjoy using both Bufferpp and Hootsuite and as they both a few functions that are different. I especially enjoy Bufferapp’s plugin for safari…where I can add any webpage into my scheduling. But, Hootsuite is amazing for social media management!
Perhaps I’ll do a post about Buzzbunde as well!


pragati April 9, 2013 at 4:41 am

Hi Kim,
Thanks for sharing this.

I like Hootsuite for its management features although haven’t tried the paid feature. Buffer is just about Ok.

I would love to have a tool that allows a certain link to be set in a loop like post every other day at a certain time, or where you can just upload a list of tweets.

Looking forward to more posts..


Kim Lavigne April 9, 2013 at 10:19 am

Hi Pragati,

Here is another great tool that I love that I will feature on a different post that does just that! http://www.bundlepost.com

I use it to curate content…it’s like nothing out there! @fondalo is the creator of it, and I think you’ll really enjoy it!



Rajdeep Das April 9, 2013 at 5:40 pm

Hi Kim,
Lovely post! I must add to it that I am using both “Socialoomph” & “HootSuite” for a long time, over 2 yrs and I must say that scheduling posts on HootSuite is tad easy. But, at times I find Socialoomph much effective. For example, (if I’m not wrong) HootSuite doesn’t show you if you have keyed in 140+ characters, instantly after queuing a tweet. Socialoomph does that and helps in rectifying your tweet on spot. I have tried Ifttt earlier but couldn’t understand it’s “recipe” and “formula” concept. It’s beyond me , honestly! I wished you would include ManageFiltter in the list.. to me it’s the mother of all “unfollow” tools 🙂 Thanks for the post. Expecting more in days to come!


Kim Lavigne April 9, 2013 at 5:45 pm

Rajdeep…socialoomph and manageflitter are both amazing tools…I will most likely do on post on those tools…love them both!

Thanks for your awesome comments!



Andre April 25, 2013 at 8:21 pm

Thanks Kim,
Very interesting.. I used Hootsuite a while back, must say it’s a good tool!


Kim Lavigne April 26, 2013 at 1:12 am

Hi Andre, thanks for your comment! Do you use any other interesting tools?



Jason Lee Overbey April 29, 2013 at 4:21 pm

I really enjoy your work, Kim – and your social media presence. I tweeted this out and bookmarked you. I know I can use all the tools I can get to better manage my social media overload!


Kim Lavigne April 29, 2013 at 4:23 pm

Thanks Jason! I hear you! Tools that make our lives easier are so wonderful! I love it! Thanks for stopping by!


Baju Bayi May 1, 2013 at 8:34 am

Wow, marvelous blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is excellent, as well as the content!. Thanks For Your article about 5 Free Must-Have Social Media Tools .


Kim Lavigne May 1, 2013 at 1:34 pm

Hi Baju,
This particular blog is brand new..however I have had other blogs before! Glad you enjoyed it!


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